Unisa hosts the main Pedal Prix competition in South Australia, but in this time never had a Unisa team competing. The brief was to create a logo and branding identity for Unisa Pedal Prix Club.
The design follows the flow and movement of the trike while in motion. The colours are the Unisa Sport branding elements and keeps the club’s identity consistent with the parent brand. All branding elements were designed to promote a professional club environment where athletes feel like their prestige are reflected within their club.
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